ABOUT US

We are a brand inspired by American streetwear. Founded on the idea and vision that involves pushing a narrative that doesn't box fashion into 'feminine' or 'masculine', but instead blends the two to cultivate a community where we can celebrate and express all of who we are.

Our mission is to design timeless, versatile pieces that inspire confidence and embrace individuality. Whether it's for everyday comfort, luxury wear, something in between, or something entirely your own -- it just works. Because in the world of fashion, rules only exist when we choose to make them.

As Minnesota natives, we couldn't find pieces that represented who we were, nor locate a brand that truly reflected who we wanted to be.

Born in 2025, we exist to tell a story that champions individuality, and the freedom to celebrate every aspect of who we are. We are always evolving and growing, and we want to serve as a reminder to celebrate the freedom to show up exactly as you are.

A New Age,